For anyone thinking about becoming a hypnotherapist.
This guide gives you the science and the business of hypnotherapy, explained honestly. What hypnosis really is, what hypnotherapists actually earn, how it compares to counselling, psychology and coaching, and what it takes to train properly.
Highlights: what you'll discover inside
Is hypnosis real? What research at Stanford University shows actually happens in the brain, and why it isn't just placebo.
The business of hypnotherapy. What sessions and programs really sell for, and how Alistair made $100,000 a year, part-time, from one phobia clinic.
The stand-in and the resolver. Two kinds of helper. Same training, same room, same client, opposite businesses. And why AI is coming for one of them first.
Hypnotherapy vs counselling, psychology, mindfulness and the new age world. What each one is really for, and why so many counsellors, traditional therapists and people from standard approaches come and train with us.
No previous training required. You don't need a degree, or even to have finished school, to become a hypnotherapist. The research shows why, and Alistair shares his own story.
Cheap online certificate or three-year course? Why a weekend isn't enough, why three years is too long, and why our students hypnotise someone on day one.
Fees and incomes are industry ranges and individual examples, not a guarantee of income.
This is NOT an AI-generated book. Written by Alistair Horscroft.
Trainer of 1000’s of coaches and therapists, Ten thousand-plus client sessions. His own Discovery Channel series by twenty-seven. Creator of a government-accredited Diploma of Modern Psychology, The Fearless Program. Featured in countless publications including the London Times, The Australian, The Express and prepared Olympians, UFC fighters, world champions CEOs and Entrepreneurs . This is the real method — from the man himself.
