For anyone who trained to help people, and nobody trained to Get clients
Your practice is only as successful as your ability to get regular, consistent clients. This book gives you what the gurus charge $10,000 to $30,000 for: the strategy, the offer, the site, the ads, the sales conversation and the numbers, in seventy-six pages, with a tick list at the end of every chapter so it actually gets done.
Price is in USD
Highlights: what you'll discover inside
The Rich Jerk, and why the gurus lie to you : the forty-page ebook that made a fortune in 2005 and cracked open how the whole industry actually works. Nobody turns up because the work is amazing. They turn up because they were sold.
Stand-in or resolver : the two kinds of helper, why most therapy is the volume business without saying so, and which one gets referrals.
Are you a toaster? : why humans don't get guarantees, what a stop-smoking practitioner said to clients who asked for one, and the one thing you can promise instead.
One problem, one buyer : how Alistair made $100,000 a year, part-time, twenty years ago, from a site called thephobiaclinic. One problem, one fee, Google ads.
The operator : why it's never a limiting belief that stops you switching the funnel on, and what it actually is. Plus the chart that shows where your practice is leaking: are you, and are you seen to be?
Buying clients : the same $100 in ads buys a $200 session or a $1,500 program. Which one you sell decides whether ads ever work.
Build it with Claude : the site, the ads and the split tests, done in conversation. And the one instruction that makes the book worth ten times its price: put the whole thing into Claude and say, use this to improve my business.
Price is in USD
Thirty chapters. Nothing you won't use.
The Rich Jerk
The reality of commerce
Are you a toaster?
Which business are you in?
The aspirin and the cleanse
What you are actually selling
One problem, one buyer
By now you should know
The operator
The identity update
Failure planning
Non-linear success
Connect before you qualify
The offer
Understanding low-ticket and high-ticket offers
The headline and the tagline
Triggers and the contrarian angle
A buying environment, not a classroom
Let's build one
The site
Build it with Claude
Ads
The sales conversation
Referrals and the room
The list
Lead magnets: free or paid
Buying clients
Clean mirror, dirty mirror
The money over time
What it takes
This is NOT an AI-generated book. Written by Alistair Horscroft.
Trainer of 1000’s of coaches and therapists, Ten thousand-plus client sessions. His own Discovery Channel series by twenty-seven. Creator of a government-accredited Diploma of Modern Psychology, The Fearless Program. Featured in countless publications including the London Times, The Australian, The Express and prepared Olympians, UFC fighters, world champions CEOs and Entrepreneurs . This is the real method — from the man himself.
Price is in USD
Ps: Want to work with us To Get Clients?
