For anyone thinking about becoming a professional coach.
This guide gives you the art and the business of modern coaching, and the unique Mind Academy approach that combines coaching with NLP and subconscious work. What professional coaching really is, what coaches actually earn, why "life coaching" doesn't work any more, and what it takes to train properly.
Highlights: what you'll discover inside
What coaching really is, and what it isn't. Why so much of what gets called coaching is really just advice, and the difference between coaching and rescuing.
Why "life coaching" doesn't work any more. How modern coaches specialise, with the real stories of an Olympian and a youth coach who built successful practices.
The business of coaching. What coaches actually earn, and how Alistair was paid $6,000 a day for a two-day coaching workshop.
Three coaching processes you can use today. Finding your A1 problem, failure planning, and non-linear success, including the real KFC Colonel Sanders story.
Why modern coaching adds NLP and subconscious work. What coaching alone can't shift, and what to do about it.
No previous training required. You don't need a degree to become a coach. The research shows why, and Alistair shares his own story.
Fees and incomes are industry ranges and individual examples, not a guarantee of income.
This is NOT an AI-generated book. Written by Alistair Horscroft.
Trainer of 1000’s of coaches and therapists, Ten thousand-plus client sessions. His own Discovery Channel series by twenty-seven. Creator of a government-accredited Diploma of Modern Psychology, The Fearless Program. Featured in countless publications including the London Times, The Australian, The Express and prepared Olympians, UFC fighters, world champions CEOs and Entrepreneurs . This is the real method — from the man himself.
